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29.01.2011

U.S. Wineries continue to increase their use of cork

About 100% Cork is a campaign to educate U.S. wine consumers about the benefits of choosing wine with real cork stoppers because of cork’s environmental, technical and societal advantages. The campaign seeks to recruit and organize wine consumers to request that winemakers and retailers choose natural cork over artificial stoppers. The campaign is funded by the Portuguese Cork Association and the Cork Quality Council.

Premium domestic wineries are continuing to increase their use of cork closures, with brands using cork once again showing higher annual and holiday-period sales growth compared to those with alternative closures, according to a survey released today by the Cork Quality Council (CQC) based on data from A.C. Nielsen.

Among the top 100 selling brands, the number of wines using cork rose by 10.4% to 74 brands during the 52 week-period ended Jan. 8, 2011, compared to the same period a year ago. Moreover, wines with cork posted an average annual sales increase of 10.3%, compared to 3.5% for alternative closures, which include plastic stoppers and metal screw-caps.

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